6.digital — SIAM. Service Integration and Management

SIAM. Service Integration and Management

I had read a lot about what SIAM is. Actually, I have read a lot about what a lot of people say SIAM is. A lot of people have a lot to say.

Many say what SIAM is. They say; “SIAM is a management approach to the integration and management of many service providers.” We all knew that anyway. They go on to say; “It enables us to receive discrete technical products and services from many service providers. It co-ordinates this receipt. It eases the integration of these discrete technical products and services into seamless business services”. This is good. It helps, but it answers little.

Some say how SIAM works. They say; “SIAM builds on the good practices and processes in ITIL.” Most of us probably knew that too. They add; “It draws on good governance as described in COBIT. It uses much of ISO20000 for Supplier and Contract Management too.” This is also good. It helps and answers some.

Few say why we need SIAM. Saying what SIAM is and how SIAM works doesn’t answer the most fundamental question. Why do we need SIAM?

There will not be a single reader of this post that doesn’t agree we should integrate service providers. Neither will anyone disagree that co-ordinating the receipt of products and services is required. Most will agree that all of that needs managing. All the techies will say, “You also need tools. And a tooling strategy. And an enterprise service bus!”

Again, why do we need SIAM?

All businesses, every single one of them, exist to deliver value. That means:

1. Start creating value
2. Continue delivering value
3. Stop destroying value

You cannot answer why do we need SIAM, until you know what value is and for whom. Value for those who make the decisions and direct the effort of your business. Value for those who buy and consume your business’ products and services. Value for those who see to and provide your business. Value for those who manage and operate your products and services.

You cannot answer why do we need SIAM, until you know what value to start creating and what this means.

You cannot answer why do we need SIAM, until you know what value to continue creating and what this means.

You cannot answer why do we need SIAM, until you know what value to stop destroying and what this means.

Value means different things to different people. For shareholders, it will be about the balance between equity and debt. It may also be about dividends. For consumers, it will be about the utility of the products and services. It may also be about the quality. For employees, it will be about the jobs and progression. It may also be about autonomy, mastery and purpose. For service providers, it will be about contract renewals and longevity. It may also be about gain-share.

Understanding what value is, means and for whom is critical. Only when this is understood can you know why you need SIAM. This will tell you whether SIAM can be the solution to your problems. It will tell whether SIAM will help realise your opportunities. It will tell you whether SIAM will help deliver value. If it will, do it. If it won’t, move along please.

Originally published on LinkedIn.