Designing for Purpose

Last week I had the pleasure of attending the February instalment of Design Thinking Sydney, a monthly meetup for exploring design thinking practice.

I was stoked to be asked to present on the topic of Designing for Purpose. My presentation slides below:

I need to do a tiny bit of tidy-up on my notes, but I hope to do so over the weekend, and I’ll post them here once they’re done.

As I suspected a number of attendees at the session would be relatively well-versed in the ideas behind design thinking, I wanted to focus a bit on what’s different about applying these practices in a for-purpose context.

Given a tad more preparation time, I’d reframe a few of the points I made to be more positive (it may come across as a bit negative!) But I think these methods hold tremendous value, and that it’s really important that we continue to develop these practice — just that we go in with our “eyes open” and to be prepared for some of these differences and challenges.

The main points of difference I identified (and, of course, there are probably more than I’ve highlighted here) were in how we:

  • Define value
  • Embrace and frame “failure”
  • Engage with stakeholders
  • Encourage behaviour change
  • Measure and evaluate

Thanks to the organising committee for the invite, and for the participants who asked questions and came and spoke to me after — it was a great opportunity to dive in and explore and challenge the things I presented, which I found most valuable and enlightening!


Originally published at Zumio.

Originally published at Zumio.