GrapevineOpen & Honest: Grapevine Influencers Create to Empower FansThe appeal with Influencer Marketing is all about the ability for brands to partner with top creators to share truly authentic experiences…Dec 4, 2019Dec 4, 2019
GrapevineStartups Market on a Budget with Influencer MarketingSavvy startups scale with influencer marketing. Think about it: even though it’s easier than ever to launch a business these days, that…Oct 31, 2018Oct 31, 2018
GrapevineInfluencer Marketing Is Under Attack: Six Reasons It Still WorksThere’s a lot of noise out there about how allegedly toxic influencers are for brands. Frankly, they’re wrong. Here are six reasons whyOct 18, 2018Oct 18, 2018
GrapevineInfluencer Marketing and the Holidays: Four Great Examples’Tis the season for Influencer Marketing!Oct 10, 2018Oct 10, 2018
GrapevineFor Influencer Marketing, Creators say IGTV is “Meh”Influencer Marketing is constantly evolving. Last June, in a move to capture some of YouTube’s users, Instagram announced a new long-form…Sep 21, 2018Sep 21, 2018
GrapevineWelcome to the United States of Influencer MarketingThese days, most if not all purchase decisions you make are partly influenced by your friends. (Admit it: who doesn’t want to be left…Jul 25, 2018Jul 25, 2018
GrapevineSix Tips to Guarantee Quality Video EngagementThe great thing about influencer marketing is that content has long-tail, long-term value. YouTube is perhaps the second largest…Jun 5, 2018Jun 5, 2018
GrapevineWhat Do Influencers Really Want from Brands?Influencers care more about alignment than simply just compensation.May 3, 2018May 3, 2018
GrapevineBrands: Influencer Marketing Won’t Implode in 2018The confluence of fame, personality, and money inevitably leads to drama. As YouTube Influencer Marketing increases in popularity, highly…Jan 10, 20181Jan 10, 20181
GrapevineThe Force is Strong with YouTube Influencer MarketingStar Wars is easily one of the strongest and recognizable brands in the entire world and it remains that way even more so now thanks to…Dec 18, 2017Dec 18, 2017