Before We Can Drive Electric, We Must Learn Electric
Why Education is Still the Biggest Obstacle to EV Adoption
by Daniel Kessler
JERSEY CITY, USA — MAY 7, 2019 — It’s National Teacher’s Appreciation Month here in Jersey City (and in the rest of the country, too), which for us can mean only one thing: It’s time to learn about electric, smart mobility.
Any day now, Mini will be joining the #EVRevolution, but before it does, the automaker has conducted a massive international survey to verify just what it is that drivers do (and don’t) know about electric vehicles.
When the Greenspot Team looked at the numbers, it immediately became clear why, even in 2019, we still aren’t all driving electric. And it’s not the reason that most industry professionals cite.
What the Numbers Say
Unsurprisingly, nobody surveyed really thought that EVs were ideal for long summer drives down scenic highways. About 63-percent of respondents reported that EVs are best suited to daily commutes, while about a third of respondents actually had no idea how long it took to charge an electric car (the correct answer is: “It depends”).
Surprisingly, however, most respondents reported that 75 miles of charge would be enough to meet their daily transit needs, although these same respondents also reported concerns surrounding vehicle range.
What’s unusual about this observation is that even the cheapest EVs in the U.S. can now run up to 200 miles on a single charge. The Tesla Model 3, although among the higher-cost EVs, has a range of nearly 350 miles. The cheapest American EV, the Ford Focus Electric, still operates with a range of at least 115 miles — about 53% longer than what respondents believe they needed for regular use.
Rather than showing range anxiety as the largest roadblock to EV adoption, the study proved decisively that the greatest adoption to EV adoption is actually the lack of everyday knowledge surrounding EVs, how they work, and how and where they charge.
Even for drivers who lived close to EV charging, or who passed EV chargers every day during their commutes, approximately 75% reported that they did not know the location of their nearest EV charging station.
The correct answers to these questions will always be the same: It depends.
This #TeacherAppreciationMonth, the Greenspot Team will be doing their part to make sure that our communities can easily understand exactly on what these answers depend.
This article is sponsored by Greenspot Smart Mobility, an industry-leading smart mobility provider operating in four states and two countries. Greenspot has been awarded for its efforts to improve air quality, reduce asthma rates, and lower the spreading of harmful greenhouse gas emissions. To learn more about Greenspot Smart Mobility and its solutions for municipalities, businesses, and drivers, please visit Greenspot’s website or email their Business Development Manager, Rosie Lenoff, at Rose@joingreenspot.com.