Usability testing presents to you the good and the bad of your product. The key is to be objective and keep in mind that it will help make your product better.

Building a product that your users find useful and easy to use is the dream. But how is that dream achieved? While you can ‘talk’ to the actual users, put yourself in their shoes and make decisions thinking about what they want, it is still not enough. You need to bring in your users at different stages of designing your product and take their opinions. Usability testing tests how easy a design is to your users. For this reason alone usability testing becomes a core part of building a product.

Note: Though there are many usability testing methods (guerilla testing…


You are young with dreams of owning the world. You have an idea. That idea can help you own the world. Since you are a bright person you know you would need all the help to smooth the rough edges around that idea. You know you need other more expert eyes to scrutinize that idea from all the angles. And then finding an investor is whole other ball game. But the question is, where can you go and whom to approach? Enter startup accelerator.

Accelerators are now an integral part of the startup ecosystem. Their short, intense programs help startups…


There are a few basic questions that must be asked before any training. What is it that you seek to achieve with that training? How will you measure the effectiveness of the training? While most organisations have the answer to the first question, it is the second question that is most difficult to answer. And it is the answer to the second question that is intrinsically related to the
ROI of your training program.

Organisations spend a bomb on the training programs (digital courses, workshops etc.) every year. The main goal of every training program is to improve employee performance…


Take a sniff. We are sure you could smell it — the smell of fresh, brilliant ideas. Since a long time, ideas are in the air. Everyone has one, which they believe is game-changing. They might even be right. But how many of these game-changing ideas see the light of the day? Very few. Because having an idea is just isn’t enough. You need people to believe and invest in it as well.

It is difficult for an investor to invest in a brand with a new idea. Investors usually want to invest in a business with relative experience. Your…


Why should you, as an entrepreneur, be concerned about the search engine optimization? Because if your business has any kind of digital presence (who doesn’t these days?), you need SEO to drive traffic to your website. It helps you increase the quality of your website by making it faster, user-friendly and easier to navigate. SEO, in short, is a game with carefully set rules that you need to play with the search engines to optimize your website for them to give you a better ranking. Because if you are not on the first page of the search engine results, you…


Can love really conquer all? Since centuries, love has triumphed family feuds, power struggles, political manipulations and all the other drama. But in the 21st century, can love survive its own trials? With this blog, we bring you the power couples of the Indian startup ecosystem. Let’s see how and why people in love decided to mix pleasure with business? What happens when you can no longer say that you are married to your work but married to the person you work with. Many of us shy away from working in the same office as our partner. Many of us…


The world of technology, internet and social media not only impacts our social behavior, it also determines, to a large extent, how we behave as consumers. Whether you are a small business or a large one, you need a good digital presence. If you fail to adapt to this new era of marketing and communications, you are bound to lose the race to your competitors.

The debate — Digital Marketing vs. Traditional Marketing — continues. With the traditionalists believing that offline marketing attracts genuine customers and is the ‘purer’ form of marketing, no one can argue the influence of Digital…


Your startup is your baby. You want your baby to be loved by everyone, accepted by everyone. How do you do that? You need to get it as much exposure as you can. You need to get it in front of as many people as possible. You need to generate as much anticipation around it for people to stop and look at it. But remember — you need it to garner a healthy curiosity and not be surrounded by a controversy. And you neither want it to die unnoticed. Because, let’s admit it — first impressions are the last impressions…


Adding Thought Before Leadership

What do Bill Gates and Steve Jobs have in common? Besides having game changing ideas that turned them into gazillionaires, they both were masters in their games. They not only had great ideas, they made us taste them, consume them and crave for them. They took a spark and turned it into a wildfire; an important lesson for every startup.

Bill Gates and Steve Jobs were not only entrepreneurs, they were thought leaders. They were able to inspire and educate a generation through their insights and innovation. …


Be Like The Godfather

In the Corleone family everybody knows who they are. There are no over lapping of roles. As a familia, they are as tight as they could be because they know a loose end would bring them all down. At the centre stage of this crazy world of guns and roses, of loyalty and deception, is one of the most charismatic figures in all of literature and cinema. He is a family man, a fair man and a reasonable man. What he is not is just another man. Meet Vito Corleone — the patriarch of the Corleone…

Greeshma Rawat

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