Social media engagement is a lousy metric
Mark Schaefer

Sounds simple…

  1. Targeted content…to your audience and your content
  2. Share it widely…and as targeted and often as makes sense
  3. Should drive; click-throughs, re-sharing and signup (however that works for you)
  4. All add up to more traffic and engaged traffic
  5. …then customers…?

My theory in its entirety.

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