In the previous century science made a discovery, then business tried to capitalize on the discovery. In this century “the creatives” are the ones who make discoveries and as they are self-awareness expands entrepreneurs and businesses can only respond. These days it seems we don’t know that we need or want something until we actually see it. Until our imagination is expanded with an idea.
Is ad blocking a trend or a disruption that is awakening us to the standards of what we will accept from marketers? Perhaps ad blocking is the reset button for more gentle, kind and empathetic economy. Where the starting point is understanding what our customers really want.