Greg Becker
Product designer at eBay (iOS+Android) | Owner at Northwest Beard Supply LLC | Former designer at Nike+, Bodybuilding.com, and Intel.
You want to get as close as you can to real world observation of real world customers. If the product doesn’t look real, the customer response won’t be real.
Paper prototyping is a waste of time
Jake Knapp
53812
Very good insight. I’ve really learned this one over the last year.