A couple months ago on a murky Seattle day, my colleague Andrew and I were at the HaptX office discussing the upcoming release of Ready Player One. The new trailer had dropped, and it showed a set of haptic VR gloves worn by protagonist Wade Watts.

Wade Watts, the protagonist from Ready Player One, enters the Oasis using his VR headset and haptic gloves.

Having read the book…

Mindful Realities Makeathon: Team Unicorn

This proposal is part of the We Make Realities Makeathon in Seattle, Washington on April 1 (no joking). The goal of this Makeathon was to craft a social VR experience, which ideally addresses abuse and negativity in social VR.

PART 1: Who are you?

Greg Bilsland is a graduate of the University of Washington’s digital…

No Man’s Sky handled its launch with a cocktail of miscommunication and missed expectations. Its players, drunk on poor PR, naturally took to the internet to vomit up complaints.

What could NMS have achieved if it hadhandled launch communications differently?

Did it leave money on the table?

Case Study: No Man’s Sky and Hype

In terms of…

Greg Bilsland

Senior manager, blog & podcast operations, at Amazon Web Services. Entrepreneur, writer, and adventurer. Formerly Sr. Producer for Dungeons & Dragons 5e.

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