Think: What is your Moonshot?

Just in case you haven’t been exposed to Moonshot Thinking, watch this video. Boiled down, it’s about maintaining inspiration in the seemingly unattainable, far-fetched daydreamer ideas that every tells you are ludicrous. Galileo, the Wright Brothers, Edison are good examples. So are Jobs, Musk, and probably even Bernie Sanders. In spite of all of the criticism, these Moonshot Thinkers kept pushing in, hard, up, and away.

Last week I listened to Tim Ferriss interview Marc Andreessen (stream it here). I was foaming at the mouth when I found out two of my heroes were going to record a podcast.

A few things that I thought were truly inspirational:

“Everything was made up by people no smarter than you.” — Steve Jobs

“Be so good they can’t ignore you.” — Cal Newport

During the podcast, Marc & Tim touch on Moonshot Thinking, and about reaching too far vs. not setting your goals high enough. Tim even mentioned Icarus, who flew too close to the sun that his wings melted.

My opinion? Glad you asked.

Dreaming big, going up against insurmountable odds, aspiring to change the world — the energy required to enter into this explorer’s mindset is so antithetical to the daily routine of our lives that it’s easy to lose sight of the fascination and wonder and audacity. But this audacity is the spark that ignited nearly all forms of innovation that surround us.

Marc Andreessen’s audacity lead to the development of Mosaic, and then Netscape Navigator — the browsers that birthed the world wide web (and then made him one of the first internet billionaires.)

At the time it was ridiculous. Imagine the conversations Marc was probably having with friends and family.

“So, what are you working on Marc?”

“Oh, I’m giving rise to the most revolutionary human advancement in communications and information since the Gutenberg printing press.”


Luckily for the world as we know it, Marc was moonshot thinking. Had he listened to the advice of smart people around him, he might have pursued other projects and missed out on the opportunity to transform the world.

I have moonshot goals, things that I fantasize building, solving or connecting — but no one knows about them. Not my friends, not my family, not even my husband. Why? Because we’re so inclined towards rational and reasonable thinking that it almost feels like I’m doing something wrong in having lofty dreams.

I woke up this morning and the innocuous #motivationmonday hashtag got me thinking about my moonshot thinking. Namely, that I’m doing a lousy job at it.

So, this is more for me than anyone — a call to action for myself that I’m putting out there in the universe. In the wise words of a moonshot thinker, Walt Disney:

“If you can dream it, you can do it.”

If you can dream it, you can do it. — Walt Disney

Greg Flannigan is Los Angeles-based brand strategist and design thinker, a passionate retail, hospitality & technology innovator. “If you’re not pressing in hard and fast, investing in innovation and strategy from a holistic design point of view, then your brand, your advocates and fans, all of your equity can vaporize overnight.”