The dawn of the digital age marks the unlocking of the bottomless pit, the vast body of knowledge, misinformation, facts, fabrications, data, truths and lies shared in what has come to be known as “the cloud.” It is a cauldron of all things, real and unreal, and it boils continuously in the sea of man’s extended, increasingly digital consciousness. Morning, day, and night smoke belches from this pit and wafts through the minds of men, carried through his eyes and ears on digital packets cast into the memesphere by the mass media, malicious agents, and even by well-meaning common men.