Gregg Your
Social media junkie and baseball/Ohio State fan/All thoughts are mine, mine, mine and not representative of my bosses or my wife (unless she says so)!
Inside The Growing Social Media Skills Gap
Ryan Holmes, the CEO from Hootsuite, has it right in his article for FastCompany.
Training is important and no where is it more important as you consider how the public sees your organization.
Just because someone has a Facebook account does not mean they know how to manage a social network. Working to understand audiences, developing a voice and maturing messaging methods are the pathways to success. This takes time, talent and experience.
There are no substitutes.
Originally published at www.greggyour.com.