While most people expect animal videos to rule the News Feed, many of December’s most popular Facebook stories were about pressing, polarizing issues on both a global (climate change, refugees) and…

January 26, 2016

While most people expect animal videos to rule the News Feed, many of December’s most popular Facebook stories were about pressing, polarizing issues on both a global (climate change, refugees) and national (America’s gun epidemic, Flint’s water crisis) scale.

Why Hard News Is Thriving on Facebook — Medium

I used to work with a colleague who stated “Twitter is for news; Facebook is for birthdays.”

Others would encourage social media managers to use “charismatic fauna” photos to extend their draw and engagement.

Research is starting to show the tide is starting to turn as news organizations are finding the digital environment they feared in the early 2000s is where they will find the money they need for their survival.

The change has come as audiences get older and start to use the environment as a primary news environment and technology-driven change like A/B testing and Facebook’s Instant Articles function is turning the tide.


Originally published at www.greggyour.com.

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