When The Times introduced a paywall, the number of people looking at their digital service dropped by 98.7% (from 22m to around 300,000), yet the switch was a huge financial success.
The first rule of pricing is: you do not talk about pricing
Tom Whitwell
2.3K56

It’s worth examining the ramifications of that: access to information has been restricted to just over 1% of the original audience by their ability to pay for it. I understand the need for a business to make money (to you know, stay in business!), but at the same time I question the long-term societal implications of this siloing effect. It seems a tragedy that, at the same time marginal costs becoming nearly nonexistent in so many sectors, access is being artificially constrained because of the lack of opportunity for monetization when left open.

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