Greg KeferinLifelink SystemsConversational AI: Dial Tone Quality for the Digital AgeIn a recent blog post, I discussed the challenges healthcare faces in trying to digitally engage patients across multiple generations. On…Dec 20, 2022Dec 20, 2022
Greg KeferSteam Engines and Typewriters Have Something in Common with Email Marketing — They Were Vital…Roughly 30 years ago, email was unleashed on society as an alternative to envelopes, stamps, and the post office. Other digital channels…Nov 28, 2022Nov 28, 2022
Greg KeferNatural History Studies: Diamonds in the Rare Disease RoughRare diseases pose unique challenges to researchers and companies working towards treatments and cures due to their small patient…Aug 15, 2022Aug 15, 2022
Greg KeferinLifelink SystemsThe Emerging Prerequisite to Drug Affordability: Digital Patient EngagementThe median savings account balance in the U.S. is $4,500. While that is enough to cover rent it may not be enough to also cover the cost of…Jul 8, 2022Jul 8, 2022
Greg KeferinLifelink SystemsMeasure What Matters: Managing Clinical Study Operations in Real TimeThe legendary investor John Doerr wrote a famous book entitled Measure What Matters. This book outlines Doerr’s central management theory…Apr 18, 2022Apr 18, 2022
Greg KeferInteroperability and the Fast Path to Delivering Smart, Virtual Patient ExperiencesEvery time we flip the calendars for the new year, there is no shortage of predictions from the various industry influencers and…Mar 22, 20221Mar 22, 20221
Greg KeferinLifelink SystemsClinical Trial Diversity Deep Dive: Asian-American Awareness, Participation, and Engagement…Awareness of diversity and inclusion has risen across our entire society over the past few years. The combination of the coronavirus…Nov 29, 2021Nov 29, 2021
Greg KeferinLifelink Systems5 Myths About “Difficult to Reach” Patient Populations, Debunked.Elderly and underserved patient populations are often thought to be difficult to reach. It’s assumed that they have less access to…Jun 11, 2021Jun 11, 2021
Greg KeferinLifelink SystemsEnd of Medical Office Waiting Rooms?New Survey Finds Consumers Overwhelmingly Prefer Preparing for Appointments on their Mobile PhonesApr 21, 2021Apr 21, 2021
Greg KeferinLifelink SystemsConversational AI: A Prescription for Mass Scale COVID-19 VaccinationsEveryone saw it coming at the end of 2020. New vaccines looked very promising, production was ramping up, and supply chains were…Apr 1, 2021Apr 1, 2021