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The battle for talent is in full swing, and companies are trying harder than ever to create environments that encourage greater productivity and higher retention. The differentiator in this competition is organizational culture.

Even though some companies may make it seem easy or natural, creating and maintaining a successful culture doesn’t just happen by chance. Business leaders can cite examples of brands that have a well-defined culture, but maintaining one of their own requires the ability to measure what makes a culture successful in the first place. …


Greg Kihlström

Best selling author, speaker, and co-founder, President & Chief Experience Officer at Cravety

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