It is not your follower count, or who you follow, per se. But, instead, do you have short paths into other social scenes, both incoming and outgoing? That is the deep structure of being truly connected: bridging over different social scenes, acting as a conduit, a vector, a filter and amplifier for ideas good and bad, the best insights, and deadly viruses.
The personality of a chatbot is the key to the commonness using the service. It really is the secret sauce! Otherwise you could use another interface of a service like a website, an app, a hotline or a widget. But why do people use Poncho? Because they can actually talk to him and be entertained.