In 2014, I coined the term “Venture Client” at BMW. Today, multiple companies adopted the term, and have established Venture Client units. Here I describe what a Venture Client is, and what distinguishes “good” ones. — Intro I coined the term “Venture Client” back in 2014 while I was working at BMW to describe a new approach to gain strategic benefits from startups: The Venture Client model. In 2015, I created the world’s first organizational unit that applied the Venture Client model to boost the strategic benefits…