Greg Peverill-ContiA Beginner’s Guide to Merchandising PR ResultsNo one reading this blog should have any doubts about the positive impact of public relations. As a way for building awareness, setting the…Aug 29, 2017Aug 29, 2017
Greg Peverill-ContiSix Ways to Use Sponsored Content as Part of An Integrated PR StrategyWhile earned media is the bread and butter of public relations, there are times when sponsored content makes sense. Most of us understand…Jun 27, 2017Jun 27, 2017
Greg Peverill-ContiOh, My Faking Head!Last month I penned a little somethin’ somethin’ on MediaPost about the whole fake news issue. Most thinking people agree that false…Apr 27, 2017Apr 27, 2017
Greg Peverill-ContiThe Truth, the Whole Truth and Nothing but the TruthLike everyone in today’s topsy-turvy world, young people are struggling to separate fact from fiction. Fake news has become a catchall…Mar 23, 2017Mar 23, 2017
Greg Peverill-ContiThe Gender Genie isn’t Going Back into the BottleTo continue the historic march of progress, President Trump yesterday rolled back President Obama’s guidelines regarding transgender…Feb 23, 2017Feb 23, 2017
Greg Peverill-ContiThe Ultimate 2017 Guide to Teen MarketingThe recent election was full of useful lessons for marketers. I’m not talking about boring stuff like social media blah, blah, blah or…Dec 22, 2016Dec 22, 2016
Greg Peverill-ContiBaby, it’s Gold OutsideMy hero is Georges Perec. An author, filmmaker, crossword puzzle designer and overall intellectual adventurer. Keenly I read his novel, A…Oct 5, 2016Oct 5, 2016
Greg Peverill-ContiHey, World, Slow The #%*& Down!Let me let you in on a little pet peeve of mine: Rushing the end of summer. You know who is the most guilty of this? You are. Yeah, sure…Aug 26, 2016Aug 26, 2016
Greg Peverill-ContiTeens, Mobile and ProximityA ton has been said and written about what and how teens share in the digital realm. Trillions of electrons (conservatively) have been…Jul 28, 2016Jul 28, 2016
Greg Peverill-ContiTeens & GunsNext Thursday, June 2, is Wear Orange Day. It’s a day dedicated raising awareness around gun violence across the country. No matter how…May 26, 2016May 26, 2016