One of the biggest mistakes leaders make today is thinking they know best

As a leader and creative, I don’t expect to be the best at everything I do and I certainly don’t claim to know it all. When hiring others and building a team, we should look for the experts and then let them do their job. Bringing a professional onboard and then telling them what to do could be the biggest mistake. There’s a reason why you like their work in the first place. A certain amount of trust should be taken and a certain amount of steps should also be taken back to allow them to do what they do best. After all, that’s what attracted you to them in the first place, right?

As a business owner and father of three, it’s often a struggle to balance the live/work aspect of life. There really isn’t a one-size-fits-all or equal balance of the two. Some weeks may require the overtime with the job and others are heavier on the family side of things.


If you want to stand out from the clutter, you’ve got to put in the time and care. You’ll notice that today there’s a variety of levels of design out there. Mostly, it’s subjective to the consumer and the client, however, our subconscious eye registers a sense of trust and appreciation for a well-crafted, thoughtfully-designed brand, experience or platform.

Be so good, they can’t ignore you -Steve Martin

When you put in that extra mile, your clients will notice it, building upon your relationship and opportunities for future work. The consumers or users will also build a strong connection with the brand experience, growing their audience and equity.

Greg Valvano

I’m a Co-Founder and Creative Director at Crafted., a digital creative agency based out of New York City.

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