Church of the Assumption, Bled, Slovenia by Istvan Csak

Amongst an international pandemic and the future of brands post-COVID-19, a new era of awareness is arising, and that’s not just our sea levels. Even before this current crisis, the world is seeing the visible effects of global warming from the recent Australian bushfires with record breaking temperatures and the UK floods earlier this year, consumers are now making more conscious choices to reduce their own carbon footprint. …


solid blue sapphire coloured background with the words why write? outlined in the colour opal
solid blue sapphire coloured background with the words why write? outlined in the colour opal

Or in other words, why has GRIN started writing?

You’d be forgiven for thinking that this question is an irrelevant thing to write about. You’re on Medium for a reason. You clicked a link somewhere to get to this essay and you must have at least the passing interest in reading in general to get this far. So is it important why GRIN has started writing? GRIN is a creative design agency so in some respects, does it really matter what we write? Given that our bread and butter is visual design, you might ask; Does writing add anything to a visual communication practice?

Using the four motives that…


Underground Entrance at the totally empty Piccadilly Circus by ZGPhotography

The colossal impact of the COVID-19 pandemic has been felt across the globe, redefining economic, political and social landscapes. Whether businesses are thriving with immediate spikes in demand or struggling to operate, the majority of organisations have been affected and are being forced to quickly adapt. …


Burger King’s ad campaign to spotlight its Whopper, free of artificial preservatives (Burger King) Image taken from: https://www.cnbc.com/2020/02/20/burger-kings-moldy-whopper-ad-is-dividing-marketing-experts.html

Burger King has broken the internet yet again. Their latest creation of ‘The Mouldy Whopper’ uses time lapse photography to show in just 30 seconds how the product deteriorates and moulds across a period of 34 days. The ad is promoting the recent removal of artificial preservatives from its signature burger and other items from the menu, across a number of international markets. Whether you love the bold and daring concept, which breaks all the rules of food advertising, or hate the less than appetising appeal of watching food decay before your eyes; it’s likely that you’ll already be aware…


Image taken from Shutterstock

New year, new trends? Take a look at our predictions for the next decade…

With the last decade officially wrapped up, we take a look at the next and what this holds for the ever growing world of digital. Whilst the cliche of New Year’s resolutions and starting afresh is rife, we think it’s important that we think about our strategies for the years ahead. We review what digital trends are on the rise and how best to apply these to our approach for the upcoming year. …


Pigalle basketball court, Paris by Alex Penfornis. Taken from designboom

Colour is a fascinating subject and (for the majority of people) influences our everyday lives. Fundamental to shaping our experience of the world, colour perception can impact upon a vast spectrum of human experiences, from the way we enjoy our food, through to the effect of medication on our bodies.

In the world of branding and design, colour is one of the most significant considerations for each new product and project. In an age where a brand colour can solely be used to identify an organisation and in some sectors up to 90% of snap judgements can be made about…


2019 has been a turbulent year for the UK high street. However this year has also seen a number of different brands open up their biggest ever global stores. Such as the new LUSH flagship store in Liverpool and on our own doorstep the first Primark ‘megastore’ in Birmingham city centre. Both retailers have launched huge destination stores, filled to the brim with an abundance of unique offerings from restaurants and florists, to libraries and garment recycling points. Stores are now more than just a place to buy items, which can be done on any device, at any time. …

GRIN

GRIN is a creative agency specialising in communicating your story and developing your brand through graphic design, motion, digital and typography: grin.uk.com

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