Top Spam Words to Avoid: And How to Stay Out of The Spam Box

Mike Grindley
4 min readOct 25, 2019

If you are anything like me, you probably don’t check your spam folder as often as you should. In fact, I would guess it’s the same for the readers on your email list too. So in this article, we’re going to go over some of the top spam words to avoid and how to keep your emails out of the spam box.

Spam filters are getting more and more sophisticated, which is why you have to be very deliberate and careful about how you word your emails if you want to make it to the inbox. While this article is going to focus primarily on spam trigger words to avoid, let’s briefly talk about some other ways to help keep your emails out of the spam folder.

Tips for Staying Out of the Spam Box

Keep your emails simple

My personal opinion is to use plain text when writing your emails. If you absolutely need to include images, I would keep it to a minimum. You definitely do not want to create super image or code-heavy emails. Try to keep it simple, lightweight and easy to read.

Keep your email list clean

What I mean by this is to periodically go through your list and remove any contacts that do not open or engage with your content. Keeping these “trash” contacts on your list will only keep your open rates low and it will end up costing you more money.

Choose a good subject line

Your subject line is the first impression that people get when they see your email in their inbox. So make sure to write relevant subject lines that spark interest. Don’t be obnoxious and spammy or you will most certainly lose subscribers.

Create quality and engaging content

You have the opportunity to really create and grow a relationship with your readers. Take advantage of this and create content that your readers are going to actually want to read. If you can entertain them and make it so they are actually excited about your next email, then you’re doing it right. Don’t send out boring junk or constant sales pitches. No one likes to receive that stuff.

And of course, avoid using spam words

One of the quickest ways to get yourself sent to spam jail is to use a bunch of known spam trigger words. When you are writing your emails, take the time to really think about what you want to say and how you want to offer value to your reader. While you can’t always avoid these words entirely, just use them sparingly and in the proper context.

Try to Avoid Using These Spam Words

Money

  • $$$
  • Additional income
  • Affordable
  • Amazing bargains
  • Bargain hunter
  • Cash back today
  • Consolidate debt
  • Deals
  • Earn cash back
  • Easy money
  • Eliminate debt
  • Extra cash
  • Extra income
  • Financial freedom
  • Full refund
  • Get more for your money
  • It’s a bargain
  • Lower fees
  • Lower interest
  • Lower rates
  • Make more money
  • No cost
  • No hidden costs
  • No startup fee
  • No upfront costs
  • One-of-a-kind deal
  • Pure profit
  • Risk-free
  • Save big
  • Save big money
  • Start saving immediately
  • Why pay more?

Business

  • 0%
  • 100%
  • 99.9%
  • Be your own boss
  • Bonus
  • Boost sales
  • Boost vitality
  • Enhance performance
  • Free
  • Free 30-day trial
  • Investment opportunity
  • Join the millions …
  • Just reduced
  • Money making opportunity
  • No catch
  • No questions asked
  • Refinance and save
  • Risk free

Urgency

  • Act now
  • Amazing benefits
  • Amazing offer
  • Bonus offer today only
  • Brand new
  • Buy now
  • Call now
  • Clearance
  • Expiring today
  • Fast cash
  • Get it now
  • Get it today
  • Incredible deal
  • Instant access
  • Instant download
  • Limited-time offer
  • Limited supply
  • One-of-a-kind offer
  • One-time fee
  • One-time offer
  • Pennies on the dollar
  • Special deal
  • Special discount
  • Special offer
  • Take action
  • While available
  • While in stock
  • While supplies last

Marketing

  • Advertisement
  • Free download
  • Free leads
  • Marketing solution
  • Not spam
  • Search engine
  • Visit our website
  • Web traffic
  • Online leads
  • Free add-on
  • Free consultation
  • Free download
  • Free gift with purchase
  • Free installation
  • Free option
  • Free sample
  • Free trial
  • Free trial period
  • Free unlimited access
  • No application
  • No cost
  • No investment
  • No obligation
  • No restrictions
  • No strings attached

Miscellaneous

  • !!!
  • ANYTHING IN ALL CAPS
  • Anything R-rated
  • Hot
  • Extra.Punctuation.Between.Words.
  • Score with …

Final Thoughts

Trying to keep your emails out of the spam folder and in the inbox can be challenging and very frustrating. As with anything in technology, things change, and they change often. So make sure you keep up with the trends and don’t get complacent! But if you do your due diligence and follow best practices, you should be in pretty good shape.

Originally published at https://objectiveinsider.com on October 25, 2019.

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Mike Grindley

Online entrepreneur, Digital Marketer, Affiliate Marketer, Student of Life