‘Regenerative Agriculture’: World-Saving Idea or Food Marketing Ploy?

A sign explaining the transformation of the newly renamed Wolfes Neck Center for Agriculture & the Environment. The farm is now heavily focused on regenerative agriculture. Photo: Brianna Soukup/Portland Press Herald via Getty Images

By Nathanael Johnson

You’re about to start seeing the term “regenerative” when you scan packages of Cheerios and boxed mac and cheese in the grocery aisles. Depending on who you ask, it’s either clever marketing or a fix for climate change in a single stroke. Either way, if you’re looking for the next big foodie buzzword, this is it.