Pseudo-scientific false and possible fraudulent advertising — shame on you!
So I was on twitter today as many of us are and I came across a tweet by “Men’s life health” first of all they had completely ripped off the Men’s health logo, that was the first red flag. Then there was a link to this:
This appears to be an advert for a muscle supplement MMA Muscle Pro. So I read it and after a while there were sirens going off in my head. There is a possibility that this could be lack of coffee but it could also be due to the alarming nonsense that was being peddled in the “article” . First of all there are claims that celebs use it and have had success with it. However after looking at the obligatory before and after pictures someone may be mistaken in thinking that the results are from using the product. This is until you get to the bottom of the pictures and it says:
“These celebrities use muscle supplements like 1285 muscle to lose excess body fat while gaining action star muscle.”
This is a little disturbing for me as there is no other mention of muscle 1285 anywhere else in the “article”, so that begs the question did they use this image as part of another product and forget to change what it said underneath………..I wonder. This is the type of advertising that plays on peoples lack of knowledge and wanting the “quick fix”, and it doesn’t credit the customer with any ounce of intelligence at all.
It appears to be a deliberate attempt to make you think that their product had something to do with their transformations. In my opinion however, I believe that this is nonsense, anyone who has half a brain will tell you its hard work through managing your food intake (I hate the word diet), exercise and consistency.
Another red flag was they said it is clinically proven to do blah blah blah:
I must be missing something here, even though it states it has been clinically proven to provide theses benefits , there is a complete lack of references to any clinical studies. Is that me being to harsh? I think not.
If this is so genuine why not include the science that proves the claims ?
Another major issues is the “These are my results” part at the bottom.
As you can see it takes you through week 1 – 4 and show that they are a “septic” sorry “Sceptic” at the beginning but they are won over by the results by week 4. There is also a picture as usual with the before and after with only slight changes, not the ridiculous transformations of celebs who have taken years to create those physiques.
The last part was the main problem as they have shown you their results, it struck me as a little odd that the wording is almost the same as the Carcinia Cambogia nonsense I have also come across here:
http://herslifeandhealth.com/?a=fltness
Check out the “These are my results” part of this one: notice any similarities?
and miraculously they claim:
I Will let you be the judge of the sincerity of their claims, as far as I’m concerned its nonsense and we should all be aware of these scams. However I will say this, if they can scientifically prove their products work as they claim they can in the advert, I mean any study will do as long as it is independent and reclicated, then I will happily retract my rant.
Oh just for good measure have a look at this one:
I will save you the bother, here is what they say about Raspberry Ketones in the “My results” part. They lost an amazing 10KG in 4 weeks. You know what that equates to??? — roughly 23 pounds. Now where have i seen that before? hmm.
All of these adverts, as far as I can see they are opinion pieces littered with just that, opinion! there is no real scientific or clinical trials mentioned in the article to back any of the claims up. Not too sure if they are fraudulent either. I wonder where you would stand with the Trade Descriptions Act?