Gretchen Roberts – Medium

Gretchen Roberts

Gretchen Roberts

Customer Experience: The New Competitive Advantage

So you have a great brand.

Jul 2, 2016

Customer Experience: The New Competitive Advantage

Jul 2, 2016

Gretchen Roberts

The beauty of remote collaboration

I’m a big fan of Susan Cain’s book Quiet: The Power of Introverts in a World that Can’t Stop Talking. Cain, an introvert herself, makes the…

Mar 28, 2016

The beauty of remote collaboration

Mar 28, 2016

Gretchen Roberts

How to get media coverage as an expert in your field with HARO

The first thing you should know before you start reading this article is that I’m an aisle-switcher.

Mar 7, 2016

How to get media coverage as an expert in your field with HARO

Mar 7, 2016

Gretchen Roberts

6 B2B SaaS companies killing it at content marketing

We’re dying a slow death from offers like “Sign up for our newsletter” and “Download our data sheet.”

Feb 29, 2016

6 B2B SaaS companies killing it at content marketing

Feb 29, 2016

Gretchen Roberts

5 pressing marketing analytics problems and how to solve them

Data. It’s a perennial problem for businesses and marketers.

Feb 22, 2016

5 pressing marketing analytics problems and how to solve them

Feb 22, 2016

Gretchen Roberts

What lengths would you go to drive traffic and build links?

The other day I got an email from a marketing forum I belong to that stopped me in my tracks. One of the forum members had received a…

Feb 15, 2016

What lengths would you go to drive traffic and build links?

Feb 15, 2016

Gretchen Roberts

Why “Growth Hacking” isn’t a threat to marketers.

“Growth hacking” has a great word in it: “Growth.”

Feb 8, 2016

Why “Growth Hacking” isn’t a threat to marketers.

Feb 8, 2016

Gretchen Roberts

Bridging the gap that causes customer churn

Most customer churn doesn’t happen because your product isn’t working.

Jan 28, 2016

Bridging the gap that causes customer churn

Jan 28, 2016

Gretchen Roberts

Gretchen Roberts

Fueling growth for software & technology companies with inbound marketing @smokylabs. Entrepreneur. Hiker. Wine and craft beer lover.

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