Changing consumer behavior has shaped new dimensions in the grocery business industry but it has established challenges for the grocers. In recent times, convenience is not the only choice of consumers but they are looking for greater aspects like transparency, product reviews, social shopping, and personalization.
So, it’s time for grocers to make smart investments for huge returns and the on-demand grocery app development is the best solution.
Key Features You Must Include To Upgrade Grocery Business
· Order history and repeat orders view
This feature allows users to review their order history including facets like active orders, scheduled orders, past orders, and reorder. Also, past orders can be repeated easily.
· Option to pre-book/schedule order
Users will be able to pre-book their order 3–4 days before which can eventually also help supermarkets in predicting demands and save their inventory to go out of stock in the demand times.
· Special offers
This is a must-have feature in Grofee that allows grocers to elevate their sales using ideas like festive offers, discounts, giveaways, free shipping, etc., where a minimum buying limit is being set to blow the bulk order discounts.
· Machine learning-empowered ordering solutions
One can fetch real-time data using machine learning technology and can provide instant solutions to enhance customer satisfaction and experience.
· Data-driven restaurant management solution
Using this solution, the decision-making of the grocery business can be enhanced to a greater level. Even at the initial stages, grocers can use this for attaining desired results.
In addition to the above points, grocers can also focus on these marketing strategies to gear up their grocery business and cut down the competition.
· BOPIS (Buying Online and Pick-up in-store)
· Curbside Pick Up (Separate physical store for grocery item pick-up)
To know more about the key features and marketing strategies in detail visit here