Do LED Signs Actually Work? 5 Undeniable Stats Says they Do

These days, there are many types of businesses. As we all know, lots of entrepreneur ventures are moving online and away from the traditional business models our parents and grand parents are familiar with. However, the classic, tried and true brick and mortar business is still alive and well.

If you run or own and traditional brick and mortar business, the question becomes what are the most effective forms of advertising? Obviously there are thousands of options these days but what really works the best?

The most obvious form of advertising is making your store stand out to the passerby’s driving and walking. And nothing can work better than an LED sign. Here’s why:

1. Upwards of 60% of your customers will actually see LEDs.

That’s right. 60%. You could be influencing 60% more people if you had a proper LED sign set up for your business.

When you’re trying to increase the visibility of your business, this is a very significant number.

2. Not only that, but LED displays reach 70% of the public.

You heard that right folks, while 60% of your customers will notice your LED sign, over 70% of the general public will.

Talk about influence!

3. LED ads greatly increase brand awareness — to the tune of 86%.

When you’re trying to grow your business, you’re trying to grow your brand. The two can’t be separated in most cases. Growing your brand = growing your business.

When you put up a proper LED sign you get more brand awareness. 86% more in fact.

4. LED displays ratchet up sales volume by more than 30%.

Led signs help businesses get more sales because they can influence people with the messages that make them buy.

What could be better than get 30% more sales?

5. LED signs are often the most cost-effective form of advertisement — especially for small business owners.

The US Small Business Administration says that “Signs are the most effective, yet least expensive, form of advertising for the small business.”

And that’s because small business owners using displays often see an increase in business between 15 and 150%. No other form of advertisement — from newspapers to radio to the Internet — offers the potential ROI of a solid LED sign.

Conclusion

As you can see, LED signs are an amazing investment for many businesses. They are a solid part of any marketing strategy for any brick and mortar business.