Good F*cking Design

When you sit down to work, external critics aren’t the enemy. It’s you who you must to fight against to do great fucking work. You must overcome yourself. Can we all just agree as the greater design community to stop fucking talking about Comic Sans altogether?

It’s getting fucking old. It’s a fucking tragedy, both in real life and definitely in typography. Dedicate yourself to lifelong fucking learning. If you’re not being fucking honest with yourself how could you ever hope to communicate something meaningful to someone else? Form follows fucking function. Nothing of value comes to you without fucking working at it. Sometimes it is appropriate to place various typographic elements on the outside of the fucking left margin of text to maintain a strong vertical axis. This practice is referred to as exdenting and is most often used with bullets and quotations.

Think about all the fucking possibilities. Learn from fucking criticism. To surpass others is fucking tough, if you only do as you are told you don’t have it in you to succeed. Why are you fucking reading all of this? Get back to work. What’s important is the fucking drive to see a project through no matter what. The graphic designer’s first fucking consideration is always the size and shape of the format, whether for the printed page or for digital display. Fuck. Remember it’s called the creative process, it’s not the creative fucking moment. Practice won’t get you anywhere if you mindlessly fucking practice the same thing. Change only occurs when you work deliberately with purpose toward a goal.

Paul Rand once said, “The public is more familiar with bad fucking design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.”

Design as if your fucking life depended on it. You won’t get good at anything by doing it a lot fucking aimlessly. Respect your fucking craft. Someday is not a fucking day of the week. If you fucking give up, you will achieve nothing. A good fucking composition is the result of a hierarchy consisting of clearly contrasting elements set with distinct alignments containing irregular intervals of negative space. This design is fucking brilliant.

To go partway is easy, but mastering anything requires hard fucking work. Your rapidograph pens are fucking dried up, the x-acto blades in your bag are rusty, and your mind is dull. Stop clicking your mouse, get messy, go back to the basics and make something fucking original. You are not your fucking work. Don’t get hung up on things that don’t fucking work. Make your work consistent but not fucking predictable. Saul Bass on failure: Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the fucking possibility of failure. Intuition is fucking important. Creativity is a fucking work-ethic. Never, never assume that what you have achieved is fucking good enough.

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