Why Going Viral Shouldn’t Be Your Goal
15 minutes of fame.
Instant gratification at it’s best…but does it mean anything?
Going viral does wonders for your ego, yet puts nothing in your pocket.
If longevity is what you’re after “hits” should be an afterthought.
Nothing wrong with it, but not an accomplishment in itself.
Investors, like on Shark Tank, don’t care about your free PR. They want to see sales. Marketing is crucial, but only effective when it converts. Social media “likes” aren’t the same as purchases.
In the gig economy side hustle is a way of life. If you don’t have one now, you should in the near future. It doesn’t need to put food on the table, but supplemental income is more than just gravy. Plus you’ll never know without trying.
Take for instance a rainbow. Although visually beautiful (marketing), the pot of gold is what you should be after (sales). Nothing screams validation more than results.
More exposure is always a good thing, but don’t stop there. Remember William Hung from American Idol? He got his 15 minutes of fame, but where is he now?
You shouldn’t settle for being a one-hit wonder/flash in the pan, rather build something of substance that stands the test of time. Going viral may be part of the journey, but it should never be the destination.