PinnedGabriel KochThe Art of Storytelling in Brand MarketingIn today’s competitive marketplace, it’s not enough to have a great product or service. To stand out from the competition and connect with…May 6, 2023May 6, 2023
Gabriel KochThe Psychological Impact of Storytelling in MarketingIn the vast landscape of marketing, where consumers are bombarded with countless advertisements daily, storytelling emerges as a beacon of…Oct 25, 2023Oct 25, 2023
Gabriel KochinBootcampEmbarking on a Gumroad AdventureToday, I’m thrilled to share my journey as I kickstart a brand new adventure on Gumroad. I’ve always had a passion for design and branding…Sep 16, 2023Sep 16, 2023
Gabriel KochWhat marketers can learn from swiping right?In a world where swipes and matches reign supreme, dating apps have become the modern Cupids of our time. But what sets apart the crème de…Jul 26, 2023Jul 26, 2023
Gabriel KochHow To Sell More Using Pricing Psychology?Pricing isn’t just about crunching numbers; it’s an art rooted in the depths of human psychology.Jul 10, 20231Jul 10, 20231
Gabriel KochStartup brand positioning made easyAs a startup founder, you understand the importance of brand strategy in shaping the trajectory of your business. However, translating this…Jul 7, 2023Jul 7, 2023
Gabriel KochinBootcampHow to pick your research methodResearch plays a pivotal role in gaining insights, making informed decisions, and driving meaningful outcomes. Whether you’re embarking on…Jun 26, 2023Jun 26, 2023
Gabriel KochBridging the Gap Between Users and BrandsIn the world of branding, empathy is the secret ingredient that allows brands to connect deeply with their customers. By understanding and…Jun 18, 20231Jun 18, 20231
Gabriel KochFinding Your Niche: The Ikigai WayFinding the right niche is a crucial step in building a successful business. It involves aligning your passions, skills, market needs, and…Jun 7, 2023Jun 7, 2023
Gabriel KochFrom Innocent to Rebel: Exploring the 12 Archetypes That Define Iconic BrandsHave you ever wondered why certain brands evoke strong emotions and resonate deeply with their customers? It all comes down to their brand…May 26, 2023May 26, 2023
