Extract From the Academic Blogging Toolbox — Managing Academic Blogging

Over at Growresa.com we maintain a list of resources called the Academic Blogging Toolbox. It is a (fairly self-evident) collection of books, software, platforms and other useful tools that scholarly bloggers can use to improve the management and reach of their sites.

In this post we have copied the current section on tools used to manage a scholarly blog. Enjoy!

Metrics and tracking — tracking the traffic sources, behaviour and basic demographics of your blog’s readers is easy (and free) with Google Analytics. Simply add a small piece of tracking code to your site and you’ll start collecting statistics immediately.

There are also a range of free WordPress plugins that can be used to easily add Google Analytics to your site, and that provide a bit more functionality to use with it.

In addition, if search traffic is an important part of spreading the word about your work, then Google’s Search Console is also a very useful system that will give you some basic data on the “keywords” people are using when they find your blog.

References — If you need to manage references and incorporate citations into your blogging, then the Academic Blogger’s Toolkit WordPress plugin can make the process much easier to manage. The plugin makes it easy to import, arrange and display citations in blog posts in a number of different ways; such as by importing from reference managers or PubMed, and by using PMIDs and DOIs.

Editorial calendar — A basic editorial calendar helps keep any blog on track by ensuring enough time and focus is dedicated to posts on different topics. It also acts as the basis of a workflow for collaborating with other people. A publishing calendar can be managed in a simple spreadsheet, or via an online service such as Google calendar (which requires a Google account). Specialist blogging production calendar tools such as CoSchedule have also been developed, as well as the free WordPress plugin Edit Flowwhich is designed for collaboration.

To see the full list please go to Growresa.com, and please let us know if your favourite tool is missing!

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Hope you liked this piece, there’s plenty more to come from us at Growresa. In the meantime, we’re putting together a free email course on how to start your own research audience. If you’d like to find out more, and get a free PDF guide with exclusive tips from 9 different experts on the topic, please go to this page.