Very insightful article, Hans. Truly, first step is always the hardest, finding your first customers is the hardest. In our world of sales, selling new product is very hard, more so if you are a startup. I think, new products should be tested in small markets first. Then when there is movement, even if it slow, try to add new products or offer an updated version. Buyers normally flock to a company where they can see movement because they feel that they are following a new trend.