How a Magazine Helped This AI Art Company Win Big!
This is How You Win User Hearts (and Wallets)
Have you heard of Midjourney? It’s an AI tool that lets people create incredible images. But here’s the coolest thing they’ve done: they launched a printed magazine featuring the best artwork created by their users!
Why is a magazine such a big deal?
It’s all about celebrating their users. Every month, thousands of images get submitted, and the top 20,000 are chosen by users themselves. Then, the Midjourney team picks the absolute best based on how clear, original, and beautiful they are. These lucky creators get their work featured in a real, physical magazine, along with their name!
This is genius marketing for a few reasons:
- It keeps people using Midjourney: Imagine how exciting it would be to see your artwork in a magazine! This motivates people to keep creating and using the tool.
- It builds brand loyalty: Being featured feels like winning an award! This makes people feel good about Midjourney and want to stick around.
- It fosters a community: By showcasing user-created art, Midjourney strengthens the bond between creators and the platform.
But Midjourney isn’t the only one who can benefit from this!
Here’s how any tech company can create their own “UGC Gallery” (UGC stands for User-Generated Content):
- Zoom: Show off the most creative virtual backgrounds used in meetings!
- Shopify: Feature the coolest new online stores built on their platform each month.
- Monday.com: Highlight the most beautiful and functional project boards created by their users.
How to get started with your own UGC Gallery:
- Collect user creations: This can be automatic or manual. Don’t have traditional UGC? Even custom dashboards or themes can be showcased!
- Choose the best: Have a team pick the top entries based on clear criteria that you share with your users.
- Create a platform: This could be a blog, a mini-website, or even (like Midjourney) a printed magazine! Physical keepsakes can be a surprising and delightful way to grab attention in our digital world.
- Spread the word: Let everyone know about your UGC Gallery on your website, social media, and anywhere else you can think of.
The bottom line
Celebrate your users and their work! It’s a fantastic way to keep them engaged, build loyalty, and create a thriving community around your tech product.
P.S. Midjourney’s growth is all thanks to word-of-mouth and the power of their product itself. This magazine is the only real marketing effort they use! Pretty cool, right?
Looking for marketing ideas?
Check out Growth Marketing Strategy Database, a comprehensive list of marketing strategies, that’s chock full of ideas and practical info.
