AI Marketing Trends To Watch Out For in 2020
Every year, we talk about important marketing trends which are shaping our strategy for the following year. Looking at 2019, we had a boost in artificial intelligence (AI) and machine learning adoption which are taking us forward.
As we all know, for AI to work (and work well!) you must have lots of DATA. International Data Corporation (IDC) predicts that the Global Datasphere will grow from 33 Zettabytes (ZB) to 175 ZB by 2025. As 80–90% of that data will be unstructured. It is simply no longer humanly possible to aggregate, yet alone analyse, the unfathomable quantities of data involved in running a business in the digital age. This is where machine learning and AI comes in!
“Corporate investment in artificial intelligence is predicted to becoming a $100 billion market by 2025” states a report from Harvard Business Review.
Indre Deksnyte, Forbes Council Member, talked about chatbots, voice search and behavioral analysis as some of the most common AI marketing use cases in her post. But these are not all the areas of AI implementation! We’ve also got at hand AI generated content, dynamic emails, smart content curation, predictive analytics, lead scoring, social listening, product pricing and other aspects of AI…
