The Agency Is Dead. Long Live The Fractional Marketing Team
“Fractional marketing” is a mouthful. It’s also the solution to #agencyfails. — The Agency Model Fails Customers I signed my first contract to build a company’s website 15 years ago. As a developer, then a project manager, then a director of strategy, and finally a CEO, I’ve since signed 100s of contracts to build websites, e-commerce stores, digital fundraising platforms, etc. Unfortunately, I was doing it wrong.