Growthflow

…re outside of your product and even your company; they are in your prospect’s mind. In other words, the way you describe and position your product should be dictated by your customers and prospects, and not by product features or internal expertise.

’s already in the mind, to retie the … but a way of manipulating what’s already in the mind, to retie the connection that already exists. “The goal is to position the product in the mind of the prospect.” (1)

…ributes of strategic messaging is consistency. Effective messaging is always simple and consistent. The best way to evaluate your current messaging is to look at how consistently your organization talks about your products and compare that with how your current customers talk about your product.