Case Study | Abacus x GrowthGenius
About Abacus
Abacus is an award winning group of veteran performance marketers and ex-Facebookers with a long history of growing startups and helping big brands solve their marketing problems. They channel all this knowledge into creating the perfect Facebook and Instagram Advertising campaigns that help you scale your business.
Team Size
20 full time employees. They have 1 designated sales executive.
Target Market
- Market and Growth leaders such as VP of Marketing, Head of Marketing, Head of Growth, CMO, Marketing Manager
- Big brands in fintech, banking, CPGs, Apps, Tourism, E-commerce
- Digital ad spend of more than $50,000 a month
- Companies with 100–2000 employees
- Companies that are hiring for positions such as Growth Marketer, Paid Social Manager, Social Marketer
Engagement Objectives With GrowthGenius
- Build a repeatable and scalable way to generate qualified pipeline
- Implement a cost-effective prospecting alternative to hiring a sales rep and building process in-house
- Connect with more great brands like Burt’s Bees, CIBC, Questrade, Star Wars and The Body Shop
We chatted with Peter Reitano, Co-Founder and CEO of Abacus for the purpose of this case study.
Sales Process before engaging GrowthGenius
Abacus was not using any outbound activities before engaging GrowthGenius.
They were mainly relying on their network and referrals as inbound strategies to generate leads alongside channel partnerships.
Abacus had inbound leads coming in twice a week and about 25% of those leads closed.
Why GrowthGenius?
“We wanted scale and a repeatable process to generate leads. Common problem with companies like ours is that you grow and you rely on your relationships and it is all kind of founder centric. A, there is a limit to that and B it is not the best use of your time. That is where we wanted GrowthGenius to come in — to create a consistent pipeline of leads that we can close to scale.”
Peter Reitano, CEO at Abacus
Abacus X GrowthGenius
Over the course of 9 months, Abacus has received 188 sales qualified inbound leads which has led to meetings with a number of their ideal customers including NBA, Forbes, Eddie Bauer, IBM and Logitech.
Abacus is continuing to engage GrowthGenius as a service provider.
“Knowing that there is someone working in the background generating these leads is great!”
Peter Reitano
Contact Us
If you’d like help generating meetings with your ideal customers and growing your business, reach out to our Head of Sales, Ryan Nahas, at ryan@growthgenius.com.
Or connect with us at www.growthgenius.com
