Case Study | Influx X GrowthGenius
About Influx
Influx provides customer support as a service for brands and tech companies using a complete support operation on demand, available 24/7, every day of the year (including holidays). This operation includes agents and managers working across all time zones, automated training, QA, data and insights.
Startups can work with Influx to answer 80% of their tickets, while they focus on their holistic support strategy, growth and product development. Larger businesses can work with Influx to fill in for coverage gaps and help with burst coverage as they build out their own teams.
By working with Influx, companies improve their response times and overall support experience.
Team Size
8 executive team members and 130 agents globally. Only one team member in a sales role.
Target Market
- Operations leaders such as COO, Head of Operations, VP of Operations, Operations Manager
- Customer support leaders such as Head of Customer Support, Customer Support Manager
- Company leaders such as founders and CEOs
- 11–50 employees
- Fast growing companies that do not have customer support infrastructure in place
- Companies in industries like digital currency, cryptocurrency, ecommerce, skin care, cosmetics, nutrition & supplements, saas
- Hiring for customer support positions such as Customer Support Manager, Customer Support Rep
Engagement Objectives With GrowthGenius
- Create a sustainable way to generate pipeline without relying on marketing or growing headcount
- Free up time from prospecting so the sales team could work on demos and closing deals
We chatted with Luke McCormack, Director & Head of Sales at Influx for this case study.
Sales Process before engaging GrowthGenius
Prior to engaging GrowthGenius, 100% of all Influx leads were coming through inbound channels — primarily content marketing and AdWords. In addition, 50 to 60 percent of Luke’s week was spent on talking to prospects, 20 percent on internal meetings and 20 to 30 percent on account management.
Luke tried a number of things to drive outbound lead generation but to no avail. At first he hired agents to do the prospecting but they lacked the expertise.
He then hired a well-known copywriter who might have the skills but it wasn’t the right fit and they didn’t reach the targets they wanted. Finally, he looked at his internal team but it was too time consuming and exhausted operational bandwidth. That’s when he looked at GrowthGenius as a potential option.
Why GrowthGenius?
“I wanted a sustainable way of generating pipeline without having to hire a rep or rely exclusively on marketing dollars. GrowthGenius has been a great solution for us.”
Luke McCormack, Director & Head of Sales at Influx
Influx X GrowthGenius
The client was really impressed by the streamlined onboarding process offered by GrowthGenius.
Over the course of 8 months, Influx has received 186 sales qualified leads and is continuing to engage GrowthGenius as a service provider.
“GrowthGenius is certainly upholding their end of the bargain.”
Luke McCormack, Director & Head of Sales at Influx
Contact Us
If you’d like help generating meetings with your ideal customers and growing your business, reach out to our Head of Sales, Ryan Nahas, at ryan@growthgenius.com
Or connect with us at www.growthgenius.com
