Introducing: Channel Updates

At GrowthHack Weekly, we love finding ways to create value for our audience.

That’s why, whenever we notice something that’s missing from our own lives, we make a point of providing that puzzle piece to each and every one of our loyal subscribers.

This week, we are thrilled to introduce a brand new section called “Channel Updates.” Towards the bottom of each issue, just before the “About Us” section, you’ll find a bulleted list of the latest updates from the channels that matter most (Facebook, Twitter, Instagram, Pinterest, etc.). What you do with that knowledge is up to you, but we think it will make you a more informed GrowthHacker and a more interesting conversationalist. I mean seriously, you can do better than just talk about the weather.

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GrowthHack Weekly


Brick By Brick: A Free Guide to Building Awesome Communities

We’ve all heard the old adage “content is king,” but a more accurate and less pithy rendition is: “community building is king.” How so? Well, because great content attracts a great community, and having a great community allows you to gain traction, which ultimately leads to sales.

So, if you’re in the business of creating content and closing sales, you better make community building step 2 of that process. Otherwise, you’ll suffer the same fate as the well-meaning but narrow-minded Underpants Gnomes. Sacha Greif (@SachaGreif) has a brick-by-brick solution to make sure that doesn’t happen.


29 GrowthHacking Quick Wins

This slide deck is unreal. It starts off by making the bold claim that “Silver Bullets” (in GrowthHacking) do exist, and then goes on to share 29 explicit examples of them. All the hacks are straightforward, easily applicable, and are backed by primary source data.

We highly recommend this deck for anyone looking to impress their boss (or themselves) with quick GrowthHacking wins that elicit real results with minimal effort. Sean Ellis (@SeanEllis) is a growth tycoon who knows what he’s talking about.



Relevance Score: We analyzed 104,256 Ads to Understand and Improve Ours

If you haven’t heard about Facebook’s newest metric — the Relevance Score — you’d better listen up. This metric scores each ad on a scale of 1 to 10 based on how relevant it is to its target audience. So what does this mean for you? In short, it means you might be grossly overpaying for FB ads, or paying next to nothing, depending on how effective your targeting is.

Massimo Chieruzzi (@MassimoCw) wrote this piece as an unofficial follow up to last week’s 7 Facebook Advertising Myths Debunked. It’s definitely worth the read.


The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

If the above post on Relevance Score is an appetizer, this $1,000 Facebook Guide is the main course. Glen (@ViperChill) serves up some brilliant yet unorthodox tactics for making sure your Facebook ads make as big a splash as possible.



Five Creative Ways Brands Can Use Meerkat For Marketing

Unless you’ve been living under a rock, you’ve probably heard about Meerkat, the app that has been raising funds at a $40–50 million pre-money valuation, which facilitates users tweeting live video.

What you probably haven’t heard about are the various ways that brands can use Meerkat for their own marketing agendas. That’s a shame, because this new platform offers enormous opportunities. You can thank Ross Simmonds (@TheCoolestCool) for being brave enough to take the first stab at enumerating some of the most exciting possibilities thus posed by Meerkat.


The Ultimate Guide to Ideal Image Sizes for Social Media Posts

Never mind searching the blogosphere every time you need to know the ideal image size for a particular social media platform… Kevan Lee (@kevanlee) has done the leg work for you. Just read (and bookmark) this post for easy reference.



12 Best Practices For Writing Website Copy That Actually Converts

Copywriting is both an art and a science. The artistic side involves things like being funny, witty, nostalgic, and having an emotional pull. It means knowing your audience and speaking their language. The scientific side, however, boils down to just one word: CONVERSIONS. If your copy doesn’t convert, then you are not a good copywriter. To be a great copywriter, you need to prescribe to a few best practices. In this post, Rob Wormeley (@RobWormley ) presents 12 of the most crucial ones for you to know.


101 Ways to Promote Your Next Blog Post

The most important thing is writing good content. The next most important thing is everything else. When I say everything… I mean EVERYTHING. There are tons of ways to promote your content, and Kim Roach (@buzzblogger) has compiled 101 of the best. The resources are there; what you do with them is up to you. Best of luck!



Practical Advice From Rand Fishkin on 9 Common Marketing Problems

Rand Fishkin (@randfish) is one interesting dude. He founded Moz, co-founded Inbound.org, and authored two books on SEO. That said, he’s a major influencer in the GrowthHacking community… and this latest piece of his bears the same high quality you’d expect from someone who lives and breathes SEO and content marketing every day.

If you read this post and still want more Fishkin, check out his Whiteboard Friday lectures!



How Sticker Mule Onboards New Users

Whether you’re looking for bumper stickers, macbook decals, or custom stickers of your company logo, Sticker Mule has got the goods. What they’ve also got is a pretty cool and unique onboarding process. Still, it’s far from perfect, and User Onboarding (@UserOnboard) has done a great job pointing out the best, worst, and “meh” parts of Sticker Mule’s induction process. Highly enjoyable to read and awesome company to look into.



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GrowthHack Weekly

Originally published at growthhack.com.

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