29 GROWTHHACKS FOR IMMEDIATE RESULTS
Introducing: Channel Updates
At GrowthHack Weekly, we love finding ways to create value for our audience.
That’s why, whenever we notice something that’s missing from our own lives, we make a point of providing that puzzle piece to each and every one of our loyal subscribers.
This week, we are thrilled to introduce a brand new section called “Channel Updates.” Towards the bottom of each issue, just before the “About Us” section, you’ll find a bulleted list of the latest updates from the channels that matter most (Facebook, Twitter, Instagram, Pinterest, etc.). What you do with that knowledge is up to you, but we think it will make you a more informed GrowthHacker and a more interesting conversationalist. I mean seriously, you can do better than just talk about the weather.
GROWTH TOOLS AND SCRIPTS
We’ve all heard the old adage “content is king,” but a more accurate and less pithy rendition is: “community building is king.” How so? Well, because great content attracts a great community, and having a great community allows you to gain traction, which ultimately leads to sales.
So, if you’re in the business of creating content and closing sales, you better make community building step 2 of that process. Otherwise, you’ll suffer the same fate as the well-meaning but narrow-minded Underpants Gnomes. Sacha Greif (@SachaGreif) has a brick-by-brick solution to make sure that doesn’t happen.
This slide deck is unreal. It starts off by making the bold claim that “Silver Bullets” (in GrowthHacking) do exist, and then goes on to share 29 explicit examples of them. All the hacks are straightforward, easily applicable, and are backed by primary source data.
We highly recommend this deck for anyone looking to impress their boss (or themselves) with quick GrowthHacking wins that elicit real results with minimal effort. Sean Ellis (@SeanEllis) is a growth tycoon who knows what he’s talking about.
FACEBOOK GROWTH HACKS
If you haven’t heard about Facebook’s newest metric — the Relevance Score — you’d better listen up. This metric scores each ad on a scale of 1 to 10 based on how relevant it is to its target audience. So what does this mean for you? In short, it means you might be grossly overpaying for FB ads, or paying next to nothing, depending on how effective your targeting is.
If the above post on Relevance Score is an appetizer, this $1,000 Facebook Guide is the main course. Glen (@ViperChill) serves up some brilliant yet unorthodox tactics for making sure your Facebook ads make as big a splash as possible.
SOCIAL MEDIA GROWTH HACKS
Unless you’ve been living under a rock, you’ve probably heard about Meerkat, the app that has been raising funds at a $40–50 million pre-money valuation, which facilitates users tweeting live video.
What you probably haven’t heard about are the various ways that brands can use Meerkat for their own marketing agendas. That’s a shame, because this new platform offers enormous opportunities. You can thank Ross Simmonds (@TheCoolestCool) for being brave enough to take the first stab at enumerating some of the most exciting possibilities thus posed by Meerkat.
Never mind searching the blogosphere every time you need to know the ideal image size for a particular social media platform… Kevan Lee (@kevanlee) has done the leg work for you. Just read (and bookmark) this post for easy reference.
Copywriting is both an art and a science. The artistic side involves things like being funny, witty, nostalgic, and having an emotional pull. It means knowing your audience and speaking their language. The scientific side, however, boils down to just one word: CONVERSIONS. If your copy doesn’t convert, then you are not a good copywriter. To be a great copywriter, you need to prescribe to a few best practices. In this post, Rob Wormeley (@RobWormley ) presents 12 of the most crucial ones for you to know.
The most important thing is writing good content. The next most important thing is everything else. When I say everything… I mean EVERYTHING. There are tons of ways to promote your content, and Kim Roach (@buzzblogger) has compiled 101 of the best. The resources are there; what you do with them is up to you. Best of luck!
INTERVIEWS WITH GROWTH HACKERS
Rand Fishkin (@randfish) is one interesting dude. He founded Moz, co-founded Inbound.org, and authored two books on SEO. That said, he’s a major influencer in the GrowthHacking community… and this latest piece of his bears the same high quality you’d expect from someone who lives and breathes SEO and content marketing every day.
If you read this post and still want more Fishkin, check out his Whiteboard Friday lectures!
Whether you’re looking for bumper stickers, macbook decals, or custom stickers of your company logo, Sticker Mule has got the goods. What they’ve also got is a pretty cool and unique onboarding process. Still, it’s far from perfect, and User Onboarding (@UserOnboard) has done a great job pointing out the best, worst, and “meh” parts of Sticker Mule’s induction process. Highly enjoyable to read and awesome company to look into.
Latest Updates for Instagram, Twitter, Facebook and YouTube
- Instagram advertising to come of age in 2015
- Twitter is Testing Big New App Install Advertisements in the Timeline
- YouTube introduces interactive cards to complement annotations — and they work on mobile too
- Facebook Now Lets You Target 92 Million Expats
Originally published at growthhack.com.