Top 10 GrowthHacking Articles of the Week
This week’s issue is all about momentum.
It’s tough to get the ball rolling. We started GrowthHack Weekly with ZERO subscribers, and it took us 11 weeks to get our first 100! 11 WEEKS!
But I can tell you one thing, this has been one hell of a roller coaster ride to be a part of. Building momentum, executing a plan, thinking about growth, it’s all a dream come true for us and we couldn’t do it without you.
In the last 3 weeks, we’ve tripled our subscribers and have connected with some of the most renowned GrowthHackers in the world. Thank you for sharing. Thank you for hanging around. Thank you for everything. We really do appreciate it.
Without further adieu, let us present to you Issue 19. Enjoy!
Sent with ❤️ from Sunny California
PS. If you know ANYONE who might like this weekly newsletter, please forward it to them or Tweet This Issue to Your Followers. We don’t spend any money on advertising. Our growth is entirely organic, and our momentum depends on people like you. Have a great weekend!
GROWTH TOOLS AND SCRIPTS
This is one of our favorite new tools at GrowthHack Weekly — one that’s definitely worth bookmarking. Keyword Tool (@keywordtoolio) uses Google Autocomplete to generate hundreds of keywords so that you can better identify longtail SEO opportunities, spend less on paid advertising, and improve your company’s ROI.
Sound too good to be true? Try it out and see for yourself!
We all love infographics, but this one by Joanna Wiebe (@copyhackers) is truly special.
Why? Because it perfectly illustrates the CRO process from start to finish, while also identifying the sole purpose of each individual element in the simplest terms possible. For example, what’s the job of a landing page’s CTA? Well… to get clicked, of course! If you’re a visual learner who’d like to better understand CRO, read this post. Better yet, order a printed version from stickermule and put it in your office.
CONVERSION RATE OPTIMIZATION (CRO)
Broadly speaking, decision making is driven by our core emotions… not by our unbiased rational. That said, we must address the emotional needs of our users so that they make the decisions that we, as marketers, desire (e.g. clicking “complete purchase” rather than leaving an abandoned shopping cart).
SOCIAL MEDIA GROWTH HACKS
There’s a new feature in town, and it’s called Pinnability.
Pinnability is the collective name for the machine learning models that help Pinnersfind the best content in their home feed. Much like Facebook’s Relevance Score, Pinterest’s (@Pinterest) latest metric estimates how likely a Pinner will be to interact with a certain Pin. The higher the Pinnability score, the higher that Pin will appear in that particular user’s home feed. Want to know the factors that go into this score? Read on to learn more.
What’s better, starting an email with “Hi” or “Hey?”
If you’ve ever spent an exorbitant amount of time quibbling over simple words, you’ll be pleased to know that Leo Widrich (@LeoWid) has data-backed guidelines for you to follow. According to Leo, it’s all about how a particular piece of copy makes youfeel when you read it. Replacing the word “but” with “and,” is only the beginning. Read on to learn more of the best linguistic communication practices!
Last week, we explored 101 Ways to Promote Your Next Blog Post. This week, we’ll focus on something a little different — how you should go about promoting your BESTblog posts. Sujan Patel (@sujanpatel) explains 8 proven methods of distribution for extending the reach and lifespan of your most beloved pieces of writing.
There’s been much confusion surrounding UTM or “Urchin Tracking Module” lately, and Andrew Nguyen (@ContagiousData) is here to set the record straight.
In this post, he’ll answer the fundamental questions of UTM: What is it? What does it do? How are UTM parameters structured? And what are the best practices for tagging and building URLs?
To all the naysayers who think A/B testing is a waste of time, consider this study conducted by Marc Eglon (@marceglon) on what really won Obama the presidency…
LIFESTYLE & CULTURE
Digital sales & marketing is evolving so rapidly that it’s hard to keep up. Sometimes, you just need to sit back, take a breather, and digest the facts of where the industry is at right now. Luckily, you don’t need to go collecting all the pieces of data yourself. Uberflip (@Uberflip) has done that for you. So make yourself a cup of coffee (or tea) and flip through these 12 visually appealing slides to bring yourself up to speed.
This 11 minute video, curated by growth mogul Sean Ellis (@SeanEllis), walks you through the six scientifically proven tactics that get people to say “yes.”
You might know a few of these methods already, but the digital sales & marketing examples make them hugely useful and highly applicable for members of the GrowthHacking community and beyond.
Latest Updates Facebook f8, Bing. New channels? Vessel & Periscope
- Twitter Unveils Periscope, Livestreaming as a New Channel
- Facebook Launches New Video Embeds & Comment Syncing From Site To Page
- Facebook Launches App Analytics At F8 Developers Conference
- Facebook: Grow Your App By Helping People Share
- Facebook Launched Messenger Platform
- Bing Ads Unified Device Targeting Is Here
- Vessel, the subscription YouTube alternative opens with year free trial