The Go Getter’s Guide to building an ever-growing social media presence through Virtual Assistants!

In today’s fast-paced digitally advanced arena, social media marketing for any company is as vital as any other kind of marketing. Social media holds equal if not more value in the world of advertising due to its overpowering effect on its audience. Traditional marketing is still effective but has its own limitations. Traditional marketing is often costly, cannot target a specific audience and not as effective. It is difficult to create a presence on social media without an expert for any Start-up, Small Business Owners or even a freelancer.

Several conglomerates have thrived on the ideology of delegating digital tasks to #VirtualAssistants namely; Google, Delloite, KPMG, PWC, and BCG. These VA’s are usually specialized in specific tasks.

As stated by the Week “A virtual assistant (VA) may be an employee, freelancer, or independent contractor who works online and performs a variety of tasks to help individuals or businesses”.

A question that might pop into your head what exactly is a social media Virtual Assistant (VA)?

Social media virtual assistants (VA) is the one who specializes in the world of social media marketing. They are abreast with social media trends and make sure to apply the same to your brand’s online messaging philosophy. Their tasks vary depending on the platform and the business requirements.

Social media VA’s can assist a Start-up with a lot of digital marketing tasks. Here are a few examples:

- If your website isn’t getting a lot of attention, they can assist you with keyword search and how to advertise your website on various social media platforms.

- They can create calendars on how and when to post.

- They can make sure your content is trendy but customized to your company.

Growup Social media VA can help you with a lot of tasks. Listed below are a few tasks that a Growup social media VA can help a Start-up with:

Crowdsourcing — Internet feedback can always go unnoticed simply due to its quantity. But they can also have great gems hidden in it that can be used as Business ideas. Crowdsourcing is an important tool for most businesses due to the rapid growth of internet users in today’s world. A VA will help you manage the feedback and can pick out business ideas valuable for the company. We also help with quick responses to customer queries.

Setting up your account — The main digital account of any business is imperative because it represents the face of the company. For example, Netflix India’s Instagram account often interacts with its users and hires influencers to promote their content. Our VA’s can ensure that your social media get the kind of attention your business needs. Our VA’s are also specialized in creating Creatives and infographics.

Content Development — Once the account has been set up, the main question that our VA’s can help you answer “Is when and how to post?” A Content Developer is responsible for developing a company’s content strategy. They focus on creating a content timeline for your company. We will ensure to constantly update all your social media handles.

For example, any food online services would take up an opportunity to remind people about their services during festivals. The timing and research put into the specific post would help gain more customers.

Trend Research — Social media trends come and go. Hence, keeping the track of social media trends can be a tedious task but can be rewarding for any brand. Understanding which trend can help with the promotion of the brand is a question that our VA’s can help answer.

Targeting specific audiences — Social media and the internet at large has made it easier for us to target a specific audience for any and all products. Facebook, YouTube, Instagram, and other social media platforms have tools to help us with the target audience. However, trying to narrow down an audience who would be interested in the product is difficult and requires the help of a specialist.

Targeting the right people would help you get more relevant prospects. Understanding key insights of any business are important so that Growup’s social media VA’s can rightly represent them. Personalized outreach and marketing can lead to a longer connection with the consumer.

At Growup, we believe in being completely open with all our clients about how we proceed with any task viz’ social media management, optimization, and marketing.

So, stated below are the tools that help us help you get the maximum out of social media marketing/presence:

Buffer

Buffer is a software application that helps you with your social media content by scheduling it. They also help with the analysis of the content to see how well it did across all social media platforms.

Hootsuite

This specific app is centered around social media integrations. It takes the form of a dashboard and combines all your social media handle information.

It is understandable why all this can be overwhelming for any business, especially a start-up. Which is why Growup Social media VA’s being here to assist. Our Social media VA’s will not only make sure that the brand is up to date with social media trends and content but will also make sure that the page represents the brand ideals. With an optimal level of efficiency, we can make sure that your brand gets the social media attention it deserves.

Written By: Asmita Seth for Growup Technologies