Gillian SetiawaninMarketing in the Age of DigitalA Tour Around Lay’s Campaigns: Insights into The Brand’s Interactive Content EffortsLet’s rewind to my blog post in March. Potatoes, a starchy vegetable, a source of electricity, and now, inspiration for a “tour”?Apr 28, 2023Apr 28, 2023
Gillian SetiawaninMarketing in the Age of DigitalUnleashing Your Digital Potential: 5 Key Tips for a Strong Digital Marketing StrategyBe honest, how many hours per day do you spend on digital screens (be it on your phone, laptop, tablet, or any other)? (I can quite…Apr 21, 2023Apr 21, 2023
Gillian SetiawaninMarketing in the Age of DigitalA Marketer’s Guide to Augmented Reality: Facts, Pros & Cons, and Dos & Don’tsIKEA’s IKEA Place app, Warby Parker’s virtual try-on, the Pokémon Go game, and Nike’s Nike Fit solution, just a few examples of augmented…Apr 13, 2023Apr 13, 2023
Gillian SetiawaninMarketing in the Age of DigitalA Cookieless Future: Why Marketers Should Find New Ways to Personalize without CompromiseAnswer me this. Let’s say you spent a whole day browsing through a couple of websites to prepare for your upcoming vacation to Bali. In…Apr 7, 2023Apr 7, 2023
Gillian SetiawaninMarketing in the Age of DigitalA Fall from Grace: How Duolingo Mishandled Its Social Media Crisis(Starting off with a picture. Random, I know, but I promise there’s a reason).Apr 3, 20231Apr 3, 20231
Gillian SetiawaninMarketing in the Age of DigitalThe Holy Grail of Businesses: Why Email Marketing is Alive and WellEmail marketing, dead or alive?Mar 26, 20232Mar 26, 20232
Gillian SetiawaninMarketing in the Age of DigitalPotato Power: How Lay’s and Anitta Invited Audiences to #StayGoldenPotatoes. Everyone knows them, most love them. But, what are they really? You might be thinking, they’re obviously the starchy vegetables…Mar 10, 2023Mar 10, 2023
Gillian SetiawaninMarketing in the Age of DigitalMotivated, Dependable, Friend: How I Chose to No Longer be My Own Harshest CriticEver wonder how the world sees you?Mar 4, 2023Mar 4, 2023
Gillian SetiawaninMarketing in the Age of DigitalExiting Livestream Shopping: Is Meta (& Instagram) Making a Mistake?Same drill as last week, close your eyes, but this time, let me take you back about 3 years. (I know, the COVID times isn’t something you’d…Feb 20, 2023Feb 20, 2023
Gillian SetiawaninMarketing in the Age of DigitalHope Changes Lives: How Pfizer’s Website UX Lifts SpiritsClose your eyes, let’s go back about 2 years. Imagine you’ve clicked on a website to learn more about and determine which COVID-19 vaccine…Feb 11, 2023Feb 11, 2023
