What is this, why is this, why now, why not?
What is this going to be.
This is a ‘blog’. Written pieces will be observations of the world seen through putting my favorite things — hip hop, sports, tech, business and self-betterment — under a microscope. There’s more overlap than you’d think.

Why is this my topic.
There are a lot of connections between each of my favorite topics: hip hop mixtapes are analogous to SaaS freemium models; Beats by Dre turned athletes + influencer marketing into a $3 billion valuation and; just as Steve Jobs leveraged a 1.8 inch drive (that Toshiba didn’t know what to do with) to capture a new market with the iPod, the Celtics leveraged Isaiah Thomas’s (who the Suns and Kings didn’t know what to do with) to become a superstar in an evolving spread-the-floor league.
Why now.
If not now, when?
Why not.
