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How Does an Advertising Agency Work?If you use or want to hire an advertising agency, you should know how they work.Aug 31, 2019Aug 31, 2019
Defining and Analyzing Product Markets for Small to Mid-Sized BusinessesBefore you jump into a market segment, you must define and analyze product markets.Aug 29, 2019Aug 29, 2019
4 Best Ways to Reach Local Customers with Local MarketingLocal Marketing can help you reach your ideal local customer quicker.Aug 19, 2019Aug 19, 2019
How to Create a Winning Product Portfolio StrategyA product portfolio strategy is the collection of all the products or services offered by a company.Aug 15, 2019Aug 15, 2019
How CFOs can Turn Marketing Data into Intelligence, and Intelligence into ActionMarketing data has become a gold mine for CFOs to understand market trends, break the ice, and advise the business on feasible strategies…Aug 14, 2019Aug 14, 2019
Sources for New Product Ideas: Screening, Evaluating, and Business Analysis for SMBsThe product development process started with new product ideas.Aug 13, 2019Aug 13, 2019
What is service marketing?Service marketing is much different from say marketing a product.Aug 11, 2019Aug 11, 2019
Trade Show Marketing — Making a Success of Your Company’s Trade Show OpportunitiesAs a CMO or marketing manager, you’ll often be involved in selecting, organizing, and executing your company’s trade show marketing…Mar 11, 20191Mar 11, 20191