Greg SerandosDigital Strategy for Non-Technical Management TeamsThe 4th Industrial Revolution is here, yet many businesses and industries are being left behind. They either haven’t moved with the times…Jan 2, 2020Jan 2, 2020
Greg SerandosMessaging for Technology Startups — Part 1: Building Your Messaging StrategyThis is Part 1 of a 3-part series on developing your messaging platform and go-to-market strategyJun 24, 2019Jun 24, 2019
Greg SerandosMarketing Messaging for Believers, Buyers, and BuildersHow to set up your sales teams for success by addressing each major player in your client’s buying teamsJun 21, 2019Jun 21, 2019
Greg SerandosBrand messaging platforms for startups and entrepreneursMessaging is quite simply the face of your brand. Messaging — finding the right concept and meaning that you can authentically express to…Jun 13, 2019Jun 13, 2019
Greg SerandosIs Digital Disruption Really About the Technology?I hear it from startups from Silicon Valley to Sydney and in conferences around the world — disruption is everywhere, and disruption is our…Dec 19, 2017Dec 19, 2017
Greg SerandosIs Uber Facing an Existential Crisis?Shortly after Uber announced that they were testing 1000 autonomous self-driving cars in Pittsburgh, Pennsylvania last July, I saw one such…Mar 6, 2017Mar 6, 2017
Greg SerandosMarket Penetration Strategy & the Scarcity MentalityThis Blog is Part 1 of a 5-Part Series on Growth Strategies for Small & Medium BusinessesApr 21, 2016Apr 21, 2016
Greg SerandosIs Instagram Losing its Marketing Luster?Instagram is a fantastic phenomenon. Particularly, for young people it has become the go-to social network along with messaging platform…Mar 23, 2016Mar 23, 2016
