Behind The Scenes — Part 1: The Curated Collection Comparables
Ever wondered what goes on behind the sale of that luxury penthouse? Or how that dated, lived-in apartment turned into a glam version ready for its close-up magazine shot? And how does a beautiful, new set of loft-like condos hit the market with fervor? To find out, we will follow Gabriele Sewtz behind the scenes of her every day as a top Compass real estate broker in New York City.
Gabriele knows from personal experience how stressful it can be to sell a home in NYC. Over the last 15 years, she went from first time homebuyer, to investor, to multi property seller. Selling a home isn’t just about the facts.
Gabriele points out: “The Comparative Market Analysis (CMA) is a fact-based portrait of your home and is used to help evaluate how your home will fare against the competition, however it is only the starting point in today’s market.” The CMA takes a look at similar properties (number of bedrooms and baths, approximate square footage, desirable amenities such as fireplaces, outdoor space to name a few) that are currently listed, in contract and those recently sold. The purpose is to find the highest price that will still make the home competitive on the market.
“As a seller, understanding purchasing behavior becomes more and more important in this fast-paced real estate environment” notes Gabriele. First impressions a potential buyer has of a property tend to be the last impressions and over 90% of buyers view a property first online. Often the non-quantifiables impact a potential buyer’s perception of the home more than the mere facts. Gabriele and her team add color to the CMA by visually walking their sellers through comparable listings online, in real-time with crucial information a data spreadsheet cannot convey.
Day in and day out Gabriele and her team are constantly monitoring the real estate market, the latest news breaks, and up-and-coming trends to ensure they are ahead of the curve. Selling one’s property often feels to homeowners like taking on a second job and Gabriele understands that time is the last luxury. She guides her sellers in the right direction regarding pricing and listing strategy by sharing their curated compilation of active, in contract and closed comparable listings that will show sellers how in comparison potential buyers will view their property.
“We have first-hand insight into what the story is behind a comparable property lingering on the market for gazillion days yet the “same” apartment next door flew off the shelf above asking price” comments Gabriele who shares her valuable market knowledge via Compass’s Collections tool with her sellers.
Compass’s Collections tool allows sellers to stay on top of the market, in real-time, with the guiding insight of Gabriele and her team. All listing information of the curated comparables is updated instantly, if a property goes into contract or a listing drops its price sellers are notified via email. Furthermore, throughout this process Gabriele and her team are there by their seller’s side. If a new listing pops up, it gets added to the Collection by Gabriele and her team and their seller does not have to schlep over to the first open house and can simply browse the online listings and view Gabriele’s comments in one centralized spot, his Collection. Collections puts everyone on the same page to help make the decision process that much easier.
Gabriele and her team strive to provide their sellers with their most enjoyable real estate experience, with the goal of getting them out and into a new place as quickly and easily as possible. Speaking of getting into a new place, Collections is also there for when you want to buy. Compare and share the current market’s offerings with Gabriele and her team, your family and friends. Want to show your parents or your best friends the types of places you are looking at? Simply add them as collaborators to your New Home Collection. Then they can see and do everything you can — even talk with Gabriele and her team personally!
Collections by Compass is just another way “we are streamlining and simplifying the selling and buying process all while keeping our buyers, sellers and us linked together.”, Gabriele concludes.
Next up in our Behind The Scenes with The Gabriele Sewtz Team: The Movie