March 2017: In Like a Lion

As the old saying goes, March comes in like a lion and goes out like a lamb. That certainly sums up the weather accurately (hello Nor’easter!) but it also describes the flurry of activity happening right now in the real estate world as the busy season officially gets underway. Don’t get left behind! Read on to find out the inside scoop on real estate and pick up some tips for what to do in NYC these next few weeks.

The Story: Behind the Scenes: Collections, by Compass

The Jump Off
Selling your home isn’t just about the facts. The Comparative Market Analysis (CMA) is a fact-based portrait of your home and is used to help evaluate how your place will fare against the competition, but it’s only a starting point. As a seller in this fast-paced real estate environment, understanding purchasing behavior is crucial. You need to understand the non-quantifiables (like the first impression a buyer might get from your online listing) that alter a buyer’s perception beyond the CMA. It’s the reason why one property might linger on the market while the “same” apartment next door flies off the shelf at above asking.
The Process
With Compass’s Collections tool, I can share that story with you. I guide my sellers in the right direction regarding pricing and listing strategies by sharing with you a curated compilation of active, in contract and closed comparable listings on Compass’s Collections tool. I am constantly monitoring the real estate market, news breaks and up-and-coming trends to stay ahead of the curve and I add the crucial color you need to get your apartment or townhouse sold. Collections’ visual workspace keeps us all on the same page. You have everything you need to know about the market laid out in front of you, even real-time listing updates, so you don’t have to schlep to every open house. It’s also a great tool for when you want to buy. I can curate a list of the market’s current offerings and set up an individualized New Home Collection online. Want your mom or best friend to help in the search? Add them as collaborators and give them exclusive access to view and comment on your collection — even talk with me and my team personally!
The Wrap-Up
Selling your home often feels like taking on a second job. But it doesn’t have to. The Collections tool streamlines and simplifies the selling (and buying) process, allowing me to feed you live updates and inside color, keeping us linked and you in the know.

The Conversation Cheat Sheet

What to say when the 50% off sign in the store window doesn’t apply to 99% of the store…
Is that a bait and switch? Although StreetEasy is an appealing one-stop shopping site for real estate, they’ve made some changes (all in the name of the almighty dollar!) that deceive buyers by connecting them not with the listing agent on a property but with a random agent trolling for clients. Read about it here. Not to mention, the average Joe might be getting left behind while banks increase profits in this plan to help motivated buyers. And anyone fancy living in a small co-op building? At least your snow-shoveling duties were (mostly) alleviated this year with the warm winter!
What to say to your friend who wears full makeup to the gym…
Guess you’ll be prepared. Speaking of which, did you know open house means open fridge? Make sure your fridge is show-ready! Looking to decorate but don’t trust your Mom’s taste in furniture? Try this design app instead. And these are definitely not your mother’s curtains. The latest trend in textiles? Limited edition.
What to say to your coworker with the horrible BO who likes to lean in…
Smell that? Spring is in the air! Check out the Macy’s flower show or the astonishing varieties of orchids at the New York Botanical Gardens’ Orchid Show. Or join the revelers at the New York City Saint Patrick’s Day Parade, then warm up with the best Irish food the city has to offer.

The Gabriele Moment

Here’s what I’ve been up to these past few weeks as I walk, bike and race between the bridges and the parks.

Food for Thought

Recently, I shared my secrets for effortless entertaining with Edible Manhattan and I thought it might be nice to wrap up this month’s newsletter with some food for thought, so to speak. Whenever I entertain, I never think about themes. Instead, I focus on the experience I want my guests to have. I go for a relaxed environment where guests can mingle unencumbered by forks and (heaven forbid) knives and I serve bite-size canapés that are pretty to look at and easy to eat. I like to create bite-size versions of my favorite dishes (our Asian flank steak skewers, recipe courtesy of Skinny Taste, are always a hit). I also try to make my life easier by planning ahead and keeping a stock of everything mini (cups, bowls, little white plates) and in my cupboards I have standby platters and cheeseboards that always glam up the food display. And since, for me, getting stuck behind the bar mixing drinks is not my idea of a good time, I usually offer my guests a signature cocktail and always have sparkling or still water on hand, usually dressed up in a pretty glass pitcher and infused with lemon or cucumber. No matter how you choose to entertain, remember to have fun! I find the more prepared I am for a party, the more relaxed I am which usually guarantees that both I and my guests have a great and memorable time!

They Said It

“If you are seeking a broker who understands the market and can sell your home then look no further than Gabriele Sewtz. She worked diligently for us at every stage of the process. We are confident Gabriele will be an asset to you, whether you are a buyer or seller.” ~ J.A., Seller

Don’t take my word for it! Read more independent reviews of my services from members of Park Slope Parents.

In Case You Missed It

Redirecting Real Estate in Real Time | CNBC
Real Estate Is Latest Target for Would-Be Disrupters | WSJ
Resi Brokerage Compass Takes Additional 25K SF at 90 Fifth Avenue Global HQ | Commercial Observer

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