Gabrielle LaurentFundraising Event Perspective from a Participant's ViewpointThis past weekend, the ISU St. Jude’s Up ’Til Dawn event took place. In order to attend the event, participants had to raise at least $100…Nov 11, 2019Nov 11, 2019
Gabrielle LaurentSolar Car Who?For the ISU Solar Car Team, I developed a brand positioning statement to help ISU students understand who and what Solar Car is.Oct 30, 2019Oct 30, 2019
Gabrielle LaurentSponsorship Interview with a Partnership ProfessionalToday, I completed an interview with Kimberly McMillian, who is in charge of promotional partnerships within the theatrical release…Oct 2, 2019Oct 2, 2019
Gabrielle LaurentIllinois State University Solar Car- From a Marketing PerspectiveThe first element I looked at when trying to learn more about the Illinois State University Solar Car’s marketing campaign was a simple…Aug 23, 2019Aug 23, 2019