The SouthWood Group’s Signage Specialist: Wayfinding & Planning

Wayfinding provides a methodology for people to find their way (hence “wayfinding”) to and around a destination. By gaining an understanding of a place, who its users are, and what they need to find, wayfinding planners develop a signage master plan that guides people through a facility. This process includes defining functions of various signs, and the specific message and location of each sign. These are typically compiled into sign message schedules and locator maps. Regardless of the type of facility for which the wayfinding planning is being done, certain basic principles such as legibility, prioritization of messages and amount of information that can be comprehended apply. SouthWood’s experience in a broad variety of project types can be a valuable resource in these regards.