How Insurance Agents Can Overcome Common Client Objections to Close More Business

Don’t let customer objections stop you from achieving your sales goals.

Overcoming objections is one of the biggest challenges for any salesperson. For insurance agents, it can also be one of the most time-consuming tasks within the sales process. From “I’m not interested” to “let me think about it,” agents face a smorgasbord of client reactions that can feel like an endless cycle of brushoffs. The trick is to know how to anticipate common objections and how to respond with honest, accurate retorts that can actually reframe the dialogue in your favor.

Nearly all objections are concerns that fall…

How Insurance Agents Can Avoid a Common Seasonal Lull in Summer Sales

Use Springtime to Prepare for Your Summer Marketing to Avoid a Summer Slowdown in Sales

With only a few exceptions, most industries find the summer months to be underperformers when it comes to new sales and fresh leads. The distractions of travel, kids and grandkids spending more time at home, and simply the warmer weather that beckons for more leisure time all play a role in contributing to a summertime sales slump. At GS National, we don’t shy away from a challenge — and we know that our partners feel the same way. That’s why we’re sharing tips and ideas for getting a…

Standing Out as a Stellar Agent Within the Insurance Industry

Insurance is a competitive industry. How well do you stand out within the crowd?

Around the country, there are approximately 1.2 million insurance agents, brokers, and service employees. As an agent with a considerable amount of competition, it’s important that you have the expertise, tools, and resources to help you stand apart from the crowd. At GS National Insurance, we work to help our independent agents and agencies exceed client expectations and rise above the rest.

Here are 7 key ways in which you can get noticed and best serve your clients:

· Be Unique: Throughout your marketing, be sure to showcase your unique…

Statistics Offering Insight into the Insurance Industry

Get to know some of the statistics behind the insurance industry.

Across the United States, there are over 412,850 insurance agencies and more than 1.2 million agents, brokers, and insurance industry service employees. The industry grows by about 5% each year and has already seen an increase of that amount for 2021. In this article, we’re analyzing surveys and reports from across the country to break down the numbers that can help independent agents and agencies to have a bigger picture of the insurance industry as a whole — as well as a deeper insight into some of the statistics behind individual products.


How Insurance Agents Can Leverage Video Content Within Their Marketing

Simple Videos Can Help Your Marketing Accomplish Big Goals

The year of 2020 certainly brought a myriad of changes to how we live, work, and play. For insurance marketing, one “new normal” that’s likely going to be with us for a while is the prevalence of video marketing. Right now, YouTube is considered to be the most popular online platform in the United States, with 74% of adults being regular YouTube users. (That’s an adult reach of 6% more than Facebook.) But video marketing isn’t just about YouTube. Today, there are countless ways to integrate video content into your…

Helping Insurance Agents Build Stronger Connections with Senior Clients

Keeping connected and staying active are priorities for today’s mature adults.

Retirement, respect, and relationships. Do you understand the top priorities of today’s older adults? Truly getting to know your clients within the senior marketplace can be the most significant factor in differentiating yourself from other agents.


According to the 2013 edition of The United States of Aging Survey, the National Council on Aging (NCOA), UnitedHealthcare and USA Today found that 30% of adults aged 60 and older ranked their relationships with friends and family above financial concerns. …

How Insurance Agents Can Take Just Three Steps to Build a Strategic Marketing Plan

Speeding Up The Process of Planning Your Marketing

Each day, insurance agents and agencies face a full suite of responsibilities that revolve around their clients; and for many agents, taking the time to develop a strategic marketing plan is often backburnered. Because a well-formed marketing plan can be the critical link between possibilities and success, we want to help you develop a plan that can go to work for you without requiring an overwhelming amount of your time.

Here are 3 steps to building an efficient and effective marketing plan:

1. Start with your…

How Insurance Agents Can Turn Up the Power of Their Pitches to Enjoy More Closed Business

Insurance agents who proactively sharpen their skills and incorporate fresh techniques into their marketing strategies see noticeable increases in their sales.

It’s not easy being an insurance agent. There are high rates of rejection, a spectrum of consumer confusion about products and carriers, and a considerable amount of continuing education that’s needed in order to keep up with regulations and important changes that can affect each product. But with the right tools, skills, and attitude, motivated agents can become highly successful in a rewarding industry that offers a comfortable level of independence and flexibility.

Here are 5 valuable tips that can help to take you…

Enhanced Commissions Report Now Available on GSNI’s Web-Based App, Transcend

As the insurance industry drastically leads the way in business intelligence, GS National Insurance is empowering its brokers with data that drives success in the digital age. Through their exclusive web-based app, Transcend, GSNI has been providing its broker partners with a wealth of quick-access data for years; and now, they’ve taken it another broad step farther as they release their new pre-calculated Commissions Report, broken down by carrier.

Now presenting weekly commission totals that have been pre-calculated and arranged by carrier, Transcend handles the computations in advance so brokers no longer have to wade through tedious steps to access…

GSNI’s Web-Based App Gets an Update

GSNI’s Web-Based App, Transcend, Now Offers Even More Convenience & Efficiency

Every day, the independent insurance agents and agencies who partner with GS National Insurance utilize the power Transcend to organize their workflow and enhance their marketing strategies. Transcend is the “all-in-one” web-based app from GSNI that saves time as it cuts through clutter to help GSNI partners stay on top of the tasks that matter most. One of the most useful components of Transcend is the quick access that it offers to an agent’s Book of Business. And now, this component has just gotten even savvier.

With a sleek new look and feel, the…

GS National

An independently owned insurance marketing organization specializing in helping independent advisors increase their health, life and annuity business.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store